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Weren't the plate twirlers at the circus fun to watch? The entertainer would put a plate on a stick and spin it - then proceed to put up two, three . . 7 or 8 others! As he added the plates - he would run back and spin the first ones . . to keep them all going. . and not allow any to crash to the floor.
In the old days, before technology, mobile phones, and when tax information was in large black books - one could only 'juggle' so many leads/customers with our 3 x 5 cards.
Today information is virtual, communication is instant and programs can manage 1000's of leads.
Are you utilizing the tools to build a more productive business? Do your systems remind and help you communicate real value to your clients?
As our world has dramatically changed - the fundamentals remain the same. Real estate is still a numbers game. The number of contacts/leads and face to face appointments will predict your number of listings. The number of listings will drive your sales and closings! More appointments = more listings. More listings = more sales!
It all starts with managing our leads (Realtor.com, signs calls, HOTLINE/VoicePad, open houses, zillow.com, condo.com, realestate.com, ad calls, trulia). Do you have a contact management system? ACT, Top Producer, leadtrax. Keyes will be rolling out a company wide lead management system in the fall.
Are you capturing ALL of your leads and managing them systematically?
Do all of your signs have the hotline number prominently displayed?
The plates didn't spin automatically - it took the human touch. That's the perfect combination - utilizing technology with a personal touch!
Wishing you LOTS of spinning plates. . And its okay if a few fall and break - as long as you have a lot more spinning!
Talk to you soon,
Mike More
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